Clownfish.it — a name people can already picture

clownfish.it

Say it and everyone sees the same animal, in the same two colours, at the same size — which is what a logo is trying to achieve and usually cannot. That image is worth money in more than one trade: marine aquarium retail and livestock, diving schools and dive travel along a coastline that sells nothing else, aquarium and zoo education, marine conservation, and children's brands from books to bath toys. Beyond that, it works as a pure brand for anyone who wants to be small, bright and remembered — a studio, an agency, an app. Nine characters, one dictionary word, no explanation needed in English, Italian or German. Web history reaching back to 2009. Single animal words are almost all gone; the recognisable ones went first.